From product designs and environment modeling studies to high-value patents and physical materials and machines, an organization has to deal with a large number of various types of assets. Keeping track of, managing, and ensuring that all stakeholders have access to the right information at the right time can be extremely time-consuming. To make this process seamless, more and more organizations have started using Digital Asset Management (DAM).
What is Digital Asset Management?
Digital Asset Management solutions allow companies to keep track of all their assets in digital form and streamline their tracking and distribution to all stakeholders, allowing for ease of collaboration between teams across the globe.
Depending on the use case, DAM solutions come in all shapes and sizes. While large retail organizations may use DAM solutions to keep their product images, videos, and information organized so its available for easy access and updating in listings, construction organizations use DAM solutions to keep track of the various types of assets that they deal with, to keep all stakeholders up to date and in the loop, and to ensure that operations continue running smoothly, among many other use cases. However, irrespective of your use case, certain key features are crucial in whichever DAM solution you choose.
Key Features of Digital Asset Management Solutions!
Digital Asset Management Solutions from various providers come with some similar, and a lot of different features, each designed for specific users. While choosing a DMA solution for yourself, you can choose the solution that offers you your preferred additional features. However, you should be on the lookout for the following features since they are essential for all operations.
Metadata management
Metadata is crucial for tracking and identifying your assets as they are uploaded to a central repository. From analyzing content performance to tracking it so it’s always available for sharing with stakeholders, metadata is crucial. Therefore, having a solution with robust metadata management is key.
Collaboration tools for multiple users
As a company grows, so does its list of digital assets, including content pieces. Such assets and content pieces generally require collaboration from various personnel for everything from their creation to approvals and verification. In such scenarios, people have to repeatedly replace outdated versions of documents with newer versions as and when they’re updated by any stakeholder. Collaboration tools allow multiple users to collaborate and update documents without having to constantly delete older versions and replace them with newer ones.
Customizable Interface
Each department in an organization has its own set of requirements and workflows and hence they all use programs differently. Having a customizable interface in a DAM solution allows an organization to tweak the interface of the solution according to the needs of different departments, allowing for higher comfort and productivity while using the solution.
Mobile View
Enterprise services such as DAM solutions are usually based on legacy technologies and hence are only available for use on desktops through specific programs. However, the modern user is always on the move and can benefit from having access to all information at his/her fingertips. That is why, having a mobile application for the DAM solution you chose can be a game-changer for you.
Security Protocols
When an organization uploads its sensitive information and data, including its most prized intellectual property onto a DAM platform, it is heavily dependent on the platform’s security protocols. Hence, security-focused features are essential to look out for while choosing a DAM solution.
Third-Party Integration
Getting the workforce to adopt a new software solution for their work can be tricky. Replacing all of an organization’s software solutions just because of a lack of integration with a new and shiny DAM platform can be disastrous for productivity. To ensure that there is minimum friction and maximum productivity as workers start to use a new DAM solution, ensuring that it has third-party interaction is key. Additionally, having the ability to integrate DAM software with other applications such as social media platforms, and content management platforms can really simplify the workflows for your teams.
Multi-Format Support
Depending on the work, different departments in an organization may upload a variety of asset types onto a DAM platform, which may be uploaded in a host of different formats. Having multi-format support ensures that these files are always easily accessible and never corrupted when shared with stakeholders.
What do these features enable?
Keeping everyone on the same page
People in an organization can be in different teams, locations, or time zones. In such a situation, ensuring that everyone is on the same page can be extremely difficult. DAM platforms not only make this possible but simple with their ability to ensure that everyone has access to all the data and information at all times, allowing for peak productivity and collaboration.
Boost Productivity across the board
Whether it’s the social media team looking for the latest information, the engineering team looking for designs, or the supervisors searching for updated worksheets, a DAM platform becomes the go-to for everyone in an organization. Having the ability to integrate with third parties ensures that these teams can get the information that they’re looking for quickly and use it in their respective software, helping boost productivity across all departments in an organization.
On-the-go file access and sharing
Whether you’re in the office or on your way to a meeting, being able to access crucial information and share it with relevant stakeholders can enable increasingly independent decision-making, opening up new opportunities.
Finding relevant information quickly
The days of emailing various team members and spending hours in searching for a file you last used 2 months back are long gone. Digital Asset Management Solutions enable orgainzations to search for any information easily and quickly from a single, centralized source of data.
Digital Asset Management can transform your organization’s productivity and efficiency levels, as it has for organizations of all sizes across the globe.
Digile offers a comprehensive Digital Asset Management solutions created to help our clients increase the value of their assets throughout their lifecycle, better identify and retain the context of asset information, and to get the most out of their assets.
Explore what Digile’s Digital Asset Management solution can do for your organization!
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